Top 5 Social Apps Performance in Egypt for Q1 2022

In Q1 2022, the performance of the top 5 social apps in Egypt displayed diverse trends in downloads, revenue, and active user metrics. Here’s a closer look at the key metrics for TikTok, Facebook, Instagram, Likee - Short Video Community, and X.

TikTok from TikTok Pte. Ltd. demonstrated fluctuations in weekly revenue, peaking at $162.9K in the first week of January and experiencing a low of $64.8K in the week of March 21. Weekly downloads saw a consistent trend, with the highest downloads of 383.9K in the last week of December and a slight dip to 272.5K in late February. The app's weekly active users started at around 13.6M and gradually decreased to approximately 13.1M by the end of March.

Facebook, published by Meta Platforms, Inc., had a steady weekly revenue, generally staying around the $3K-$4K mark. Weekly downloads peaked at 309.7K in the third week of March, showing a gradual increase from 246.1K at the end of December. Active users displayed a consistent upward trajectory, starting from 37.4M and reaching about 38.2M by the end of the quarter.

Instagram, also from Meta Platforms, Inc., saw minimal weekly revenue, with the highest being $62 in early March. Weekly downloads showed a notable peak at 425.4K in the last week of December, followed by a downward trend to 178K by the end of March. Active users for Instagram began at 11.3M and saw a slight decrease to around 10.9M by the end of the quarter.

Likee - Short Video Community from Likeme Pte. Ltd. experienced minor fluctuations in weekly revenue, peaking at $3.7K in the first week of March. The app’s weekly downloads were relatively stable, averaging around 85K-90K, with a peak of 96.4K in the first week of January. Active users showed a slight decline from 1.6M at the start of the quarter to 1.3M by the end of March.

X from X Corp. had negligible weekly revenue, with occasional peaks reaching up to $14. Weekly downloads fluctuated, starting at 64.4K in late December and dropping to 53K by the end of March. Active users for X showed a consistent pattern, starting at 7.3M and ending the quarter at around 7.5M.

These insights are based on data from Sensor Tower, where you can find more detailed analytics and trends for these and other apps.